About
The Guy Behind the Campaigns
I'm Allan. I run His Marketing Co, and if you work with me, this is who you're getting.
My story
How I Got Here
I started running ads in 2017. What hooked me wasn't the tech or the dashboards. It was the moment a small business owner realizes their phone is ringing because of something we built together. Nine years later, that moment still hasn't gotten old.
I'm a faith-driven guy, and that shapes how I run this business more than any marketing book ever has. It means I tell you the truth even when it costs me a sale. It means I treat your budget like it's my own money. And it means when I say I'll do something, it gets done. That belief runs through every one of the revenue-driven campaigns I build.
It's also why community matters to me. I have a heart for outreach and for the organizations doing good work with tight budgets, which is why helping non-profits unlock the Google Ad Grant became part of what I do. Ten thousand dollars a month in free advertising, sitting unclaimed by most of the organizations that qualify for it, bothers me enough that I made it a service.
"I tell you the truth even when it costs me a sale."
How I treat clients
The Deal When You Work With Me
You get direct contact. My actual phone number, my actual inbox. When you have a question about your campaigns, you're not waiting days for an account manager to relay a message. Most clients hear back from me the same day, usually within hours.
You get honesty about the numbers. Revenue-driven marketing means I judge my own work by what shows up in your pipeline and your bank account. If something isn't working, I'll tell you before you have to ask, and I'll tell you what I'm doing about it.
And you get a relationship, not a contract. Most of my clients have been with me for years. That doesn't happen because of clever ads. It happens because they trust me with their money and I take that seriously.
Where I've Gone Deep
I Cut My Teeth in the Hardest Industries to Advertise In
Financial services and real estate are some of the most difficult industries to advertise in. Strict compliance, long sales cycles, and audiences that don't trust easily. I've spent years in these spaces and I know every landmine in the field.
If I can generate leads in the most regulated, highest-trust industries out there, I can handle yours.
Beyond the usual lane
Need Something I Don't Typically Do? I'll Still Get It Done
Over nine years I've built a network of specialists: developers, designers, videographers, writers. When a project falls outside my core services, I don't say "not my department." I project manage it at a high level, hire the right people, and stay accountable for the result. You get one point of contact and one person responsible for the outcome.