Real Client Work
Marketing Case Studies
Real examples of how I connect paid advertising, landing pages, tracking, CRM automation, and follow-up to solve client acquisition problems.
I focus on the entire path from click to conversation, not just the ad account.
Financial Services
From Declining Lead Performance to a System Supporting 3 Advisors
I rebuilt the Google Ads strategy, ad messaging, lead capture, CRM follow-up, nurture, and appointment flow for a 1031 exchange advisory firm.
- Leads/month
- 60-100Leads/month
- System expanded to 3 advisors
- 3 AdvisorsSystem expanded to 3 advisors
- Google Ads
- Landing Pages
- CRM
- Automation
- Financial Services
Local Retail
From Website Traffic to a System Built to Drive Store Visits
I rebuilt a Minnesota furniture retailer's Google and Meta advertising around evergreen landing pages, retargeting, customer lookalikes, product catalogs, and recurring sale campaigns.
- Primary channels
- Google + MetaPrimary channels
- Evergreen + retargeting + recurring sale campaigns
- Evergreen + SalesEvergreen + retargeting + recurring sale campaigns
- Google Ads
- Meta Ads
- Retail
- Retargeting
Real Estate
From Meta Lead to Full Follow-Up and Qualification System
I built a Facebook and Instagram lead-generation process around niche targeting, low-friction conversion, progressive qualification, CRM segmentation, and long-term nurture.
- Primary system
- Meta Ads + CRMPrimary system
- Full acquisition process
- Target → Engage → NurtureFull acquisition process
- Meta Ads
- Real Estate
- CRM
- Lead Nurture