Services
One System, Built End to End
Ads alone don't make money. Ads plus a converting page plus relentless follow-up do. Here's everything I build and how it fits together.
The core system
The 4-Step Revenue System
This is the process behind every client engagement. Each step exists because skipping it costs you money.
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Step 1
Discovery and Platform Strategy
I learn your business first. Your customers, your margins, your sales process, your capacity. Then I pick the platform, because a med spa and a DST investment firm should not be advertising in the same place. Google for high-intent search. Meta for demand creation and retail. LinkedIn for B2B and high-net-worth. TikTok for reach and younger demos. I recommend where your money works hardest, not where I feel like working.
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Step 2
High-Converting Landing Page
Sending paid traffic to your homepage is how budgets die. I build a dedicated page with one job: turn the click into a lead or sale. Clear offer, proof, and a form or booking flow with no friction.
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Step 3
Email and SMS Nurture
The average lead needs multiple touches before buying. I build the automated sequences before traffic starts, so the first lead that comes in gets followed up instantly, stays warm for weeks, and reaches your sales process ready to talk.
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Step 4
Campaign Build and Launch
With the page and the follow-up ready, I build the full campaign: structure, targeting, copy, creative direction, tracking, and launch. Then daily attention. I optimize based on what's producing revenue, not what makes a report look good.
Platforms
Four Platforms, One Standard: Profitability
Google Ads
Capture people actively searching for what you sell. Search, Performance Max, and display. This is where high-intent leads live.
Meta Ads (Facebook & Instagram)
Create demand and drive retail traffic. Sale events, lead forms, local awareness, and retargeting that brings back the people who almost bought.
LinkedIn Ads
B2B, professional services, and high-net-worth audiences. Expensive clicks, but unbeatable when your client is worth five or six figures.
TikTok Ads
Reach and cost-efficient attention, especially for retail and consumer offers. Right for some businesses, wrong for others. I'll tell you which you are.
Support
Everything Around the Ads
SEO
Paid gets you leads today. SEO builds an asset that gets them free tomorrow. On-page structure, local visibility, and content strategy that compounds.
Web Design
Your website is the credibility check every lead runs before they call. I build sites that pass it and convert.
Organic Social Consulting
Strategy and direction for your organic presence, so what you post supports the same message your ads are running.
High-Level Project Management
Video production, custom development, brand work, whatever the project needs. I hire the specialists, manage the work, and own the outcome. One point of contact: me.
Industries
Where I Do My Best Work
Lead Generation
Financial services, real estate, mortgage, and professional services. Years of experience with compliance requirements, long sales cycles, and high-trust selling.
Retail
Sale events, evergreen campaigns, and foot-traffic strategies for brick and mortar and e-commerce.
Non-Profits
Google Ad Grant acquisition and management. $10,000 per month in free ad spend that most eligible organizations never claim.
Full details on Google Ad Grant managementFAQ
Frequently Asked Questions
No. I keep clients by performing, not by locking them in.
Enough varies by platform and industry that I'd rather give you a real number on a call than a fake range here. On our first conversation I'll tell you the minimum I think you need to compete, and whether ads even make sense for you yet.
I do. When a project needs a specialist, I hire and manage them directly, and I remain your single point of contact.
Same day, usually within hours. Direct line, no ticket system.
Leads, cost per lead, and revenue. I'll show you the platform metrics too, but we judge the work by what hits your pipeline.