Facebook & Instagram Ads Management
Turn More Attention Into Customers
I manage Facebook and Instagram campaigns around what your business needs: qualified inquiries, online sales, or visits to your store. Your offer, creative, and campaign strategy work toward that goal, with CRM lead nurture included for lead-generation campaigns.
Work directly with me, Allan. Minnesota-based, serving businesses nationwide.
30 minutes to discuss your business, your goals, and whether Meta Ads are a fit.
Where Are Your Facebook and Instagram Ads Falling Short?
Your products or services need more visibility
You have something worth promoting, but need a plan for reaching potential customers. I build the campaign around the offer, audience, and action that fits your business, from exploring a product to requesting information.
Your ads get attention, but too little business
Clicks and engagement aren't telling you whether the advertising is helping. I review the creative, offer, destination, and measurement to understand what happens between seeing the ad and taking a useful next step.
Your promotions or follow-up lack a system
A sale needs more than a last-minute boosted post. A new inquiry needs a clear response. I connect the campaign to the experience that follows, whether that's a promotion page, product purchase, store visit, or lead nurture.
Client examples
Local Retail: Give Shoppers a Reason to Visit
For a Minnesota furniture retailer, I used Meta alongside Google in a broader retail program. Product catalogs, retargeting, and dedicated sale campaigns supported a strategy built around local shopping and store visits.
Explore the furniture retail marketing case study
Client examples
Lead Generation: Connect the Inquiry to Follow-Up
For real estate campaigns, I connected a specific property offer with a simple lead form, deeper qualification, and CRM nurture. The process helped agents prioritize engaged prospects and stay connected with people who needed more time.
Explore the real estate Meta Ads case studyWhat I Manage
Campaign strategy and audience approach
I start with what you want to sell, who it's for, and how people become customers. The offer, campaign goal, budget, and available audience options follow that plan and the platform requirements that apply to your business.
Ad copy and creative testing
I write the messaging and plan image and video concepts that show why your offer deserves attention. That may mean demonstrating a product, presenting a promotion, answering an objection, or explaining a service. We agree on the assets and production work needed.
Retail promotions, product advertising, and retargeting
For retailers, I can plan ongoing campaigns and focused promotions around the way customers shop. Product catalog advertising and retargeting can support that work when your inventory, audience data, and account setup are suitable. Catalog setup and integrations are defined in your proposal.
The experience after the ad
The next step might be a product page, checkout, sale landing page, lead form, or booking flow. I review how that destination supports the promise in the ad. You can bring an existing page, and we'll identify any changes or new builds needed.
CRM lead nurture included for lead generation
For lead-generation campaigns, I set up CRM lead capture and automated email and SMS nurture appropriate to your offer and the permissions collected. Initial responses and ongoing sequences help you stay connected while your team handles personal conversations and sales follow-up. Retail customer messaging or sale reminders are defined according to the campaign scope.
Tracking, optimization, and reporting
I review the actions recorded by the account and prioritize changes using the evidence available. We choose measures that fit the goal, such as purchases, qualified inquiries, or bookings. Meta Pixel, Conversions API, offline data, and additional integrations are considered according to your setup and the agreed work.
Your proposal defines campaign management, setup, creative responsibilities, and any landing-page or integration work. CRM lead nurture is included for lead-generation campaigns. Any separate software, messaging, production, or additional implementation charges are disclosed before you commit.
A Clear Process, With One Point of Contact
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Step 1
Understand How You Get Customers
We discuss your products or services, margins, market, and buying cycle. Then we define what the campaign should help people do, whether they buy online, visit your location, or start a conversation.
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Step 2
Prepare the Offer and Next Step
I review the creative assets, destination, tracking, and customer experience. For retail, that may involve product or sale details. For lead generation, it includes lead capture and CRM nurture.
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Step 3
Build or Improve Your Campaign
I organize the account around the agreed goal, write the ads, and plan creative tests. Existing campaigns are reviewed before deciding what to keep, change, or rebuild.
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Step 4
Learn From Business Outcomes
I compare campaign performance with the purchase, booking, lead-quality, or store information available. Those findings guide the next adjustment and help distinguish measurable outcomes from encouraging activity.
You'll deal directly with me throughout the work. If a project needs a specialist, I coordinate that contribution and remain your contact.
Facebook Ads Management for Minneapolis and Minnesota Businesses
For a local retailer, the campaign should reflect where shoppers will travel and why they should visit. For a service business, it should reflect where your team works and which customers you want to reach.
I work with businesses in Minneapolis, St. Paul, and across the Twin Cities, as well as clients nationwide. Campaign planning follows your market, offer, and customer journey, including online purchases when those are the goal.
Considering paid search too? Explore my Google Ads management service to see how I approach reaching people already searching for what you offer.
Measure What Matters for Your Business
A retail sale and a service inquiry are different outcomes. We agree on the goal before judging performance and use the records available to understand what the advertising contributes:
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Online purchases: Completed orders and recorded revenue, where purchase tracking is available and reliable.
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Qualified inquiries: Leads that match the service, location, and customer criteria we agree on.
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Booked conversations: Prospects who complete the scheduling step with your team.
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Local shopping activity: Promotion responses, direction requests, and available store or sales records. These need to be interpreted carefully; a direction click does not establish a visit or purchase.
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Acquisition costs and return: Cost per qualified lead, cost per purchase, or return on ad spend when the underlying data supports the calculation. Reported revenue is not the same as profit.
Not every category applies to every campaign. Platform reporting, your CRM, and retail or sales records can tell different parts of the story. I'll make measurement gaps clear rather than assume every customer action came from an ad.
FAQ
Frequently Asked Questions
Yes. Campaigns can support product discovery, retail promotions, online sales, or lead generation. I plan the work around how your customers buy and what your business can realistically measure. Organic social posting is a separate service.
Yes. I can build campaigns around your location, products, promotion, and reasons to visit. A dedicated sale page, reminders, product advertising, or retargeting may support the plan. We'll define the implementation and how to evaluate the promotion before starting.
Yes. I work with businesses across the United States. Your service area, store location, or shipping market determines where the campaigns should reach people.
Yes. I review its campaigns, creative, tracking, destination, and available business outcomes first. That helps determine whether focused improvements or a larger rebuild are appropriate.
Yes, for lead-generation campaigns. CRM capture and automated email and SMS nurture are included, with sequences and a handoff to your team agreed before launch. Any separate software, messaging, or additional integration charges are disclosed. Retail customer messaging and sale reminders are defined in the campaign proposal.
Management pricing depends on the campaigns and setup required. Your advertising budget pays Meta for ad delivery and is separate from my fee. We'll discuss the budget, included work, and any additional costs before you decide to move forward.
You can bring an existing landing page, product page, or store website. I'll review whether it supports the ad's offer and next action. We may use it, improve it, or recommend a focused page. Lead-generation campaigns may also use Meta lead forms. Any page work is agreed in advance.
I handle copy and creative direction. We can use suitable product photography, videos, and brand assets you already have and identify what else is needed. Design, editing, filming, and other production responsibilities are defined in the proposal.
Typically, no. Most ongoing services don't require a long-term commitment. Some projects or arrangements have a defined term based on the scope. We'll agree on the terms before starting.
Let's Talk About Your Facebook and Instagram Ads
Tell me what you sell and what you'd like to improve: online sales, response to a store promotion, or qualified inquiries. We'll discuss a campaign approach that fits the way your customers buy.
Based in Minnesota. Working directly with businesses nationwide.