Google Ads Management
Google Ads Management Built Around Qualified Leads
Whether you're launching Google Ads or getting clicks without enough qualified leads, I help connect your campaigns, landing pages, and tracking to the inquiries that matter to your business.
Work directly with me, from strategy through ongoing optimization. Based in Minnesota, serving businesses nationwide.
Tell me what you sell, who you want to reach, and what you'd like to improve.
Where is your Google Ads account falling short?
You're ready to launch
You have a service to sell and need a plan for reaching people who are looking for it. I start with your offer, search demand, service area, and budget, then build the campaign around a clear next action.
You're getting clicks, but too few inquiries
I look at the searches you're paying for, the promise in your ads, and the page visitors reach. I also test the conversion setup so we can distinguish a campaign problem from a measurement problem.
You're getting leads, but too many are the wrong fit
More forms don't help if they're spam, outside your service area, or asking for something you don't offer. I review targeting and search intent alongside your feedback on lead quality to identify where the account needs to change.
Already troubleshooting? Start with my guide to Google Ads clicks without leads or conversions.
Client example
See How This Approach Worked for a 1031 Exchange Advisor
After a financial-services firm's previous lead-generation program began declining, I rebuilt the Google Ads strategy, improved the ad copy, simplified the lead experience, and connected the campaigns to CRM follow-up, nurture, and appointment booking. The resulting system now generates approximately 60 to 100 leads per month and has been expanded to support three advisors.
Read the 1031 Exchange Google Ads case studyWhat I manage
Campaign strategy and structure
I organize campaigns around the services you want to sell, the people you want to reach, and the action you want them to take. For an existing account, I review what's working before recommending a rebuild.
Keywords, search terms, and ad copy
I research relevant searches, write ads that match your offer, and review the terms that actually trigger them. Negative keywords help exclude searches that don't fit your business.
Location targeting
I align targeting with the markets you serve and review where traffic is coming from. The right setup depends on whether you serve a local area, several regions, or customers nationwide.
Conversion tracking
I review how calls, forms, and bookings are measured so campaign decisions reflect meaningful actions. Tracking implementation and integrations are defined in the agreed scope.
Ongoing optimization and reporting
I review performance, investigate changes, and prioritize adjustments based on the evidence available. Reporting connects campaign activity with lead quality and, where reliable sales data is available, business outcomes.
Landing-page development, CRM integrations, and email or SMS follow-up can support the campaign. We agree on those needs and their scope before work begins.
A clear process, with one point of contact
- 1
Step 1
Understand your business
We discuss your offer, customers, sales process, service area, and goals. I want to understand what makes a lead useful to you before deciding what the campaign should optimize toward.
- 2
Step 2
Check the foundation
I review the existing account when there is one, check measurement, and assess the path from the ad to the inquiry. That helps identify what needs fixing before more traffic arrives.
- 3
Step 3
Build or improve the campaign
I put the agreed strategy into action, from campaign structure and ad copy to targeting and conversion goals. If the landing page or follow-up needs work, we address it within the agreed scope.
- 4
Step 4
Learn from the leads
I use campaign data and your feedback to refine the account. Knowing which inquiries were qualified, booked, or sold gives us a more useful basis for decisions than clicks alone.
You work directly with me. If the project needs a specialist, I coordinate that work and remain your point of contact.
Google Ads Management for Minneapolis and Minnesota Businesses
A local campaign needs to reflect where you can actually deliver the service. For businesses in Minneapolis, St. Paul, and the Twin Cities, that means considering your service radius, travel limits, locations, and the types of jobs you want more of.
My approach to pay-per-click management connects those details with location settings, relevant searches, and landing pages that make your offer clear. I also look at whether calls and forms are producing inquiries your team can realistically serve.
Minnesota is my home base. I also work with clients nationwide, adapting campaigns to their markets and sales processes.
For a local overview, read my Google Ads guide for Minneapolis businesses.
Know what happens after the click
Your reporting should help answer practical questions: Are inquiries coming in? Are they a good fit? Are they becoming appointments or customers?
I look at the stages separately:
- 1
Clicks: People arriving from your ads.
- 2
Recorded conversions: Actions captured by the tracking setup.
- 3
Qualified leads: Inquiries that meet your business's criteria.
- 4
Booked appointments: Leads that take the next step with your team.
- 5
Sales: Outcomes we can connect when reliable sales and attribution data are available.
The connection to revenue depends on what your CRM, call tracking, and sales process can tell us. I make those gaps clear so we can improve measurement rather than assume every conversion has the same value.
Read more about tracking calls, forms, and qualified leads from Google Ads.
FAQ
Frequently asked questions
Yes. I'm based in Minnesota and work with clients nationwide. Campaign targeting follows your service area and customer market, wherever those are.
Yes. I can build or manage campaigns around the services you offer and the areas you cover. The focus is on relevant inquiries within that market, with tracking that helps us evaluate what happens after the click.
Yes. I start by reviewing its structure, tracking, search terms, and performance. From there, I recommend targeted improvements or a larger rebuild when the account's problems justify it.
The scope can include strategy, campaign setup or restructuring, keyword research, ad copy, targeting, ongoing optimization, and reporting. We also identify the tracking work needed. Landing pages, CRM integrations, and follow-up automation are scoped according to your needs rather than assumed to be included.
Yes. Your advertising budget pays Google for ad delivery. The management fee covers my work on the account. Any additional project work is agreed separately. For context on the different cost categories, see my Minneapolis Google Ads pricing guide. It is educational guidance, not a quote for your engagement.
It depends on whether your existing page clearly supports the offer and action in the ad. If it does, we may be able to use it. If visitors struggle to find the service, understand the offer, or contact you, improving or building a focused page may be part of the plan.
We define what qualified means for your business, such as service fit, location, and readiness for a conversation. Then I compare campaign results with the feedback and records available from your team. Where appropriate, tracking and CRM integrations can help connect those outcomes to the advertising.
Yes. I help nonprofits with applications and account management. Visit my Google Ad Grant services page for that specific service.
Let's Talk About Your Google Ads
Tell me what you sell, who you want to reach, and what is happening with your current advertising. We'll discuss your goals and whether working together makes sense.
Based in Minnesota. Working directly with businesses nationwide.