Resources
Practical write-ups from the campaigns I run every week: Google Ads, the Google Ad Grant, Meta, landing pages, and the follow-up systems that turn clicks into revenue. Search the library below.
5 resources
Google Ad Grants usually requires conversion-based Smart Bidding. Here is when Maximize Clicks may appear, why it is limited, and how to move to compliant bidding.
Applying for Google Ad Grants starts with Google for Nonprofits verification, followed by a separate Ad Grants activation request. This guide explains the requirements, application steps, and common mistakes to avoid.
The "load quickly and have clear navigation" rejection is a generic checklist. Here's how to find the real blocker (mobile speed, off-domain donate buttons, hidden nonprofit proof, redirects or commercial content) and fix it before you resubmit.
Understand the Google Ad Grant's 5% monthly CTR requirement, how to calculate it, and how to monitor AI Max without losing sight of meaningful nonprofit results.
A practical playbook for pairing the $10,000 per month Google Ad Grant with paid search: keyword intent, donation landing pages, conversion tracking, and how search compares with social.
Bring me your account or your idea and I will tell you where the money is leaking in about 30 minutes.